The Future of California Sparkling Wine
PRIVATE LABEL CALSECCO FOR RETAILERS
CALSECCO: The Next Sparkling Wine Innovation
FOR YOUR PRIVATE LABEL PORTFOLIO
Sparkling wine continues to fuel category growth, and CALSECCO delivers the fresh, approachable style preferred by younger and modern consumers.
As a modern private label innovation, CALSECCO helps retailers create excitement in the wine category, differentiate from traditional sparkling offerings, and drive incremental category growth and consumer engagement.
Charmat Sparkling Drives Revenue and Growth
Expanding beyond traditional sparkling segmentation with offerings like CALSECCO can unlock stronger shelf velocity and sales growth.
State of the US Wine Market
SPARKLING IS HOLDING RELEVANCE AND IS A
MAJOR PLAYER ONLY BEHIND CAB & CHARD
SPARKLING IS THE #3 SELLING WINE CATEGORY!
WINE STYLE |
PERCENT OF MARKET SHARE |
| Cabernet | 16.7 |
| Chardonnay | 15.1 |
| SPARKLING | 13.1 |
| Red Blend | 10.8 |
| Sauvignon Blanc | 9.3 |
| Pinot Grigio | 7.6 |
| Pinot Noir | 6.9 |
| Merlot | 2.5 |
Table information same as graph above.
Revenue in the
Sparkling Category
TWO SPARKLING STYLES DRIVE 90% OF THE BUSINESS: PROSECCO & CHARMAT
SPARKLING STYLE |
$ REVENUE |
| All Prosecco | 600M |
| Charmat | 345M |
| Méthode Champenoise | 285M |
| Champagne | 150M |
| Asti/MDA | 112M |
| Flavors | 50M |
| Alc-Removed | 10M |
Table information same as graph above.
Data Source: TTL U.S. Total Multi Outlet 52 week ending 12/28/2025
THE STRATEGY: CAPTURING THE TRADE-UP
Consumers love California wines. CALSECCO will help you trade-up consumers in the style they want from the region they love!
CONTACT US
Contact us for more CALSECCO information!
CALSECCO
Made in the Venetian Tradition®
Brought to you by the CALSECCO Co-Op
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